While continuing to deny that its labeling and marketing for Truvia®
sweetener products misled consumers, Cargill has apparently agreed to settle
a putative nationwide class action alleging consumer fraud and breach of
warranty. Martin v. Cargill, Inc., No. 13-2563 (D. Minn., preliminary
agreement filed September 19, 2013). The plaintiffs claimed that the products
are not “natural” because they contain “highly processed” ingredients or
those derived from genetically modified organisms. Under the agreement,
the company would create a $5 million fund for cash refunds and vouchers
on selected Truvia® products. The company has also agreed to modify
product labels that will refer consumers to its website where it will explain
in some detail how the erythritol in Truvia® is produced. Cargill has agreed
not to oppose attorney’s fees and expenses of $1.59 million. Any residual
funds remaining in the settlement fund would be distributed to the National
Consumer Law Center and Consumer Federation of America.

 

Issue 498

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

Close