Chipotle Customers Argue Chorizo Poster Misrepresented Calorie Count

Three consumers have filed a lawsuit against Chipotle Mexican Grill, Inc. alleging the company misrepresents the calorie counts of its food in store menus, boards and advertising. Desmond v. Chipotle Mexican Grill, Inc., No. BC640700 (Cal. Super. Ct., Los Angeles Cty., filed November 15, 2016). The complaint asserts that the defendants each relied upon a menu board displaying a photo of a burrito with chorizo and “300 calories” to order what they believed to be a low-calorie option, then realized after eating it that “the burrito couldn’t have been just 300 calories.” The plaintiffs seek damages and attorney’s fees for alleged violations of California’s consumer-protection statutes.

Issue 624