A federal court has dismissed without prejudice the first amended complaint
filed in a putative class action alleging that Weight Watchers International
misleads consumers by misrepresenting the number of calories in its line
of diet ice cream bars. Burke v. Weight Watchers Int’l, Inc., No. 12-6742 (D.N.J., decided October 17, 2013). While the court held that it was
premature to decide whether the plaintiff had standing to bring claims as to
diet bars she did not purchase, persuaded by other courts that this was more
properly decided at the class certification stage, it agreed with the defendants
that the state law-based claims were preempted.

The Food and Drug Administration has set forth the five methods that can be used to calculate the total number of calories in a food product labeled with that information. In the court’s view, “Burke’s claims are preempted because she has failed to plead two separate things. First, she has not pled that she tested the Ice Cream Candy Bar using every one of the Five Methods. Second, she has not pled that every one of the tests results exceeds the calorie value on the Ice Cream Candy Bar label by more than 20%. Instead, Burke cites generally to laboratory tests performed ‘in accordance to, and in compliance of, FDA guidelines, including 21 C.F.R. 101.9.’ Burke’s allegations are insufficient to allege a violation of the FDCA [Food, Drug, and Cosmetic Act]. This conclusion goes not just for the Ice Cream Candy bar, but also for all of the other Diet Bars, whose calorie content Burke apparently did not measure.”

The court refused to strike a segment of the “Today Show,” which apparently
reported that an investigation showed that one Weight Watchers Ice Cream
Candy Bar contained more calories than listed on its label. According to the
court, the issue was moot, but it noted its inclination to strike it if the plaintiff
chose to file a second amended complaint, on the ground that the allegations
about the segment “are potentially inflammatory, and confusing and
collateral.”

 

 

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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