In a January 6, 2014, letter, the U.S. Food and Drug Administration (FDA) responded to three federal courts that stayed litigation involving whether food companies deceive consumers by labeling products with genetically modified (GM) ingredients as “natural,” stating that it would not make a determination on the issue to resolve a private litigation-related request. Cox v. Gruma Corp., No. 12-6502 (N.D. Cal.); Barnes v. Campbell Soup Co., No. 12-5185 (N.D. Cal.); In re General Mills, Inc. Kix Cereal Litig., No. 12-0249 (D.N.J.).

Describing the complexities of determining what “natural” means in both a
broad and narrow context and the variety of stakeholder interests involved,
FDA stated that if it “were inclined to revoke, amend, or add to [current] policy,
we would likely embark on a public process” and would have to involve other
agencies such as the U.S. Department of Agriculture. Because the agency is
devoting significant resources to Food Safety Modernization Act rulemaking
under “statutory and/or court-ordered deadlines,” FDA said it must prioritize
its actions given “limited resources.” FDA’s current policy on the use of the
term “natural” on food labels is that it means “nothing artificial or synthetic
(including all color additives regardless of source) has been included in, or has
been added to, a food that would not normally be expected to be in the food.”

 

Issue 509

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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  1. […] requests, FDA has long resisted defining how “natural” may be used in food and beverage marketing, resulting in […]

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