Hawaii Health Department Encourages Less Consumption of Sugary Beverages

The Hawaii State Department of Health (DOH) has launched a public awareness effort advocating consumption of beverages containing less sugar. The “Don’t Drink Yourself Fat” campaign is reportedly part of a $3.4 million federal grant for Kauai and Maui District Health Offices’ Communities Putting Prevention to Work initiative.

“Research points to the strong correlation between consumption of sugar-loaded beverages and obesity with its many associated health problems,” said DOH Kauai District Health Officer Dileep Bal. “We know from our experience with anti-tobacco efforts that targeted media campaigns work and are a key component not only in raising awareness, but in changing social norms.” See DOH Press Release, May 31, 2011.