Journal Retracts Another Brian Wansink Paper

Preventive Medicine has issued a retraction of a 2012 study conducted by Brian Wansink, director of the Cornell University Food and Brand Lab, that purported to find that children were more likely to eat vegetables if the foods were given “attractive” names. The journal made corrections to the article in early February 2018 but retracted it after one of the study’s funders identified an additional error in how its grant was cited. The study is reportedly the sixth of Wansink’s publications to be formally retracted. Cornell began a formal investigation into Wansink’s research practices in late 2017.