The National Advertising Division (NAD) of the Council of Better Business Bureaus and the Children’s Advertising Review Unit (CARU) have announced the agendas for their joint 2011 annual conferences slated for October 3-5, 2011, in New York. The two-day NAD conference, “What’s New in Advertising Law, Claim Support and Self-Regulation,” will include keynote remarks by David Vladeck, director of the Federal Trade Commission’s (FTC’s) Bureau of Consumer Protection, as well as sessions on online behavioral advertising, claim substantiation, mobile marketing, litigation and FTC enforcement priorities, and the future of advertising self-regulation. Immediately following the NAD session, CARU will host a one-day conference focused on privacy and digital issues in youth marketing, with expert panels dedicated to new FTC regulations, multimedia and social media advertising to children, and responsible food marketing to children.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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