A California plaintiff has filed suit against the makers of Jelly Belly Sport Beans claiming the candy maker’s labeling leads consumers to believe the product does not contain sugar. Gomez v. Jelly Belly Candy Co., No. 17-­0575 (C.D. Cal., filed March 24, 2017). The complaint alleges the product label says Sport Beans contain “evaporated cane juice,” but not sugar or any other “commonly known sweetener.” The plaintiff claims such labeling violates a Food and Drug Administration guidance document advising manufacturers that the term “evaporated cane juice” is not the common or usual name of any type of sweetener and that the ingredient should be listed on product labels as sugar. The plaintiff also claims Sport Beans are marketed as “energizing,” containing “quick energy for sports performance,” as well as carbohydrates, electrolytes and vitamins. For allegations of negligent misrepresentation and California consumer-­protection statute violations, the plaintiff seeks class certification, restitution, damages, injunctive relief and attorney’s fees.

 

Issue 629

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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