Shook Authors Discuss U.S. Regulatory and Litigation Landmines in IBA Newsletter

Global Product Liability Partners Gregory Fowler and Marc Shelley have
co-authored an article titled “Food and beverage labelling and advertising
in the United States: Regulatory and litigation landmines,” appearing in the
September 2014 issue of the International Bar Association’s Product Law and
Advertising Newsletter. The article considers the public and private challenges
facing U.S. food and beverage companies that promote their products as
beneficial to health, “natural” or “all natural,” or include in their products
genetically modified ingredients, high-fructose corn syrup or “evaporated
cane juice.” The authors address trends in consumer-fraud lawsuits and
settlements, competitor litigation and suits brought by morality and decency
watchdogs. The article concludes by recommending the inclusion of a legal
team in marketing strategies to enhance the likelihood that companies will
successfully navigate these risks while distinguishing themselves in the
marketplace.

Issue 542