Survey Finds About A Quarter of Consumers Confused By Plant-Based Milk Labels

A survey of 1,000 participants conducted by the International Food Information Council Foundation has purportedly found that between 24 and 28 percent of respondents either believed or did not know whether plant-based milks contained cow’s milk. The organization reported that between seven and nine percent of respondents identified rice, cashew, almond, soy and coconut milk as containing cow’s milk, while between 16 and 20 percent of respondents answered that they did not know whether the products contains cow’s milk. The survey also asked about the participants’ understanding of almond butter and peanut butter; eight percent answered that they believed almond butter contains cow’s milk, while 15 percent believed that peanut butter contains the ingredient.