The Mexican owner of U.S. and Mexican trademarks for an “automatic pistol-shaped bottle design . . . used in connection with alcoholic beverages, with the exception of beers” and its exclusive U.S. distributor have filed trademark infringement claims against the company that sells, markets and imports into the United States Eagle Shot Tequila® in a pistol-shaped bottle. Mexcor Distribs. Inc., v. Purveyors LLC, No. 12-1240 (S.D. Tex., filed April 19, 2012). The plaintiffs allegedly demanded that the defendant cease and desist from doing so, and the defendant failed to respond.

Seeking preliminary and permanent injunctive relief, the plaintiffs also seek
an accounting and payment of profits earned from the date of first use of
the mark, treble damages, attorney’s fees, and costs. They allege trademark
infringement and unfair competition under the federal Lanham Act, as well
as Texas common law on trademarks and unfair competition. According to
the complaint, the defendant’s use of the mark “is likely to cause confusion,
mistake, and deception among the public as to the origin or sponsorship of its
products” and has caused the plaintiffs “irreparable damage to their reputations
and goodwill.”

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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