WHO Board to Discuss Food Marketing Targeting Kids

The 34-member Executive Board of the World Health Organization (WHO) is scheduled to discuss 12 specific recommendations for protecting children from the marketing of unhealthy food and non-alcoholic beverages at the board’s upcoming 126th session slated for January 18-23, 2010, in Geneva. The proposed mechanisms for promoting “responsible” marketing of such fare are contained in the annex to a recent WHO report focusing on the prevention and control of noncommunicable diseases.

According to the report’s annex, “many countries, including those with restrictions in place, are exposed to food marketing in their country from beyond their borders” and the “global nature of many marketing practices needs to be addressed.” Overall, the recommendations strive to provide a comprehensive approach for Member States to draft policies that lessen “the impact on children of marketing of foods high in saturated fats, trans-fatty acids, free sugars, or salt.” More specifically, they champion (i) Member State cooperation in establishing “the means necessary to reduce the impact of cross-border marketing” for the purpose of enhancing the effectiveness of any national policy and (ii) limitations on marketing in “settings where children gather,” such as schools, medical clinics, and sporting events.