The World Health Organization’s (WHO’s) International Agency for Research on Cancer (IARC) last week published its World Cancer Report 2014, a collaborative effort providing “a professional, multidisciplinary assessment of all aspects of the geographical distribution, biology, etiology, prevention, and control of cancer.” In addition to a chapter on cancer etiology as it relates to diet, obesity and physical activity, the report’s third edition includes a section focusing on regulatory and legislative initiatives—such as the taxation of sugar sweetened beverages (SSBs)—designed to minimize behavior-related carcinogenic risk. It also features a “Perspectives” article by Harvard School of Public Health Professor Epidemiology and Nutrition Walter Willett that reviews “our current state of knowledge on diet, nutrition, and cancer.”

Co-authored by Willett, the chapter on diet, obesity and physical activity
warns that excess body fat “increases risk of cancers of the oesophagus, colon,
pancreas, endometrium, and kidney, as well as post-menopausal breast
cancer.” Singling out high meat consumption for its alleged association with
colorectal cancer, this section ultimately recommends making the reduction
of SSB consumption “a high priority” and argues that even though a diet
high in fruits, vegetables and whole grains “does not appear to be as strongly
protective against cancer as initially believed,” “this dietary pattern is still
advisable because of the benefits for diabetes and cardiovascular diseases.” It
also emphasizes the challenges of measuring diet in cancer epidemiological
studies and new research describing the effect of diet on gut microbes.

Meanwhile, the section on legislative and regulatory initiatives addresses
what it describes as “behavior-related” cancer exposures, including “tobacco
smoking, alcohol consumption and excessive food intake.” Observing that
regulatory measures to reduce obesity “are relevant to cancer control but
[] adopted in the broad context of controlling diabetes and cardiovascular
disease,” this chapter highlights a case study of Brazilian markets suggesting
that SSB taxation “would be an effective way to control and reduce the
consumption of these products.” As report editor Bernard Stewart, University
of New South Wales, and IARC scientist Robert Baan note, however, “Measures
to encourage good nutrition are available and are being further developed …
but these are not aimed at reducing exposure to agents generally recognized
as carcinogens … A singular focus on cancer resulting from food contamination
underpinned historic United States legislation—the Delaney Clause [of
the Food, Drug, and Cosmetic Act] mentioned above—but any such risk is
now considered to be best addressed in the context of general food safety
legislation.”

In his article titled “Diet, nutrition, and cancer: where next for public health?,”
Willett also considers augmenting current legislative and regulatory initiatives
with public health approaches geared toward reducing obesity and
encouraging physical activity. In particular, he discusses (i) education and
awareness programs, specifically those that support “more intensive policies,
such as taxation”; (ii) food and menu labeling; (iii) economic strategies,
including taxing SSBs and offering subsidies for whole grains, fruits and
vegetables; (iv) limiting or promoting the availability of certain foods; (v)
fortifying foods to prevent cancer, if evidence supports such measures; and
(vi) banning specific foods or ingredients, or limiting serving sizes through
regulation. “As discussed elsewhere in this Report, the process of research and
translation leading to reductions in cancer rates has been highly successful for
many types of exposures, including tobacco use, radiation, pharmaceuticals,
and occupational hazards,” concludes Willett. “From this experience, we have
learned much about the process of cancer prevention that can be applied to
dietary factors.”

 

Issue 513

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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