ECJ Allows Belgian Co.’s Use of “Champagner Sorbet”
The European Court of Justice has ruled that “Champagner Sorbet,” a frozen drink product made in Belgium and sold in Aldi stores, does not infringe the protected designation of wines made in the Champagne region of France. Comité Interprofessionel du Vin du Champagne v. Aldi Süd Dienstleistungs-GmbH & Co. OHG, No. C-393/16 (E.C.J., entered December 20, 2017). The Champagne producers group won an initial injunction, but an appeals court in Germany referred the issue for a preliminary ruling.
Among its ingredients, Champagner Sorbet contains 12 percent Champagne. The court ruled that use of part of a protected designation of origin (PDO) term for the name of a product is not “misuse, imitation or evocation” if the product contains the protected ingredient. Here, the court found, Aldi used part of the PDO to “claim openly a gustatory quality connected with it.” As long as the product has, “as an essential characteristic, a taste attributable primarily to the presence of champagne in its composition,” the court found the use was neither false nor misleading. However, the issue of whether the specific “taste or aroma” of Champagner Sorbet conveyed the essential characteristics of Champagne falls to the German court to determine, the court ruled.
