“Eco-Friendly” Meal Delivery Packaging Claims Should Be Discontinued, NAD Rules

After a review by the National Advertising Division (NAD), the
advertising industry’s self-regulation investigative arm, Gobble, Inc. has
agreed to discontinue claims that packaging for its meal-delivery services
is “eco-friendly.” NAD requested substantiation for several claims appearing on Gobble’s website, including the company’s use of “insulated
liners that are biodegradable so that you can dispose of them in your
trash with minimal impact on the environment.” In response to the
inquiry, Gobble stated it would permanently and voluntarily withdraw
its packaging claims of biodegradability and eco-friendliness, but noted
it had a good-faith belief that the claims were true when first publishing
them.

Issue 585