Salt-and-Vinegar Lawsuit Survives Motion to Dismiss

A California court has denied a motion to dismiss a putative class action alleging the label of Frito-Lay North America Inc.’s Lay’s salt-and-vinegar-flavored potato chips fails to specify whether the vinegar flavoring is natural or artificial. Allred v. Frito-Lay N. Am., Inc., No. 17-1345 (S.D. Cal., entered March 7, 2018). The plaintiff couple filed similar lawsuits against Kellogg and Frito-Lay concurrently in July 2017, and Kellogg’s motion to dismiss was denied in February 2018. The court held that the suit is not preempted by U.S. Food and Drug Administration regulations and found plausible the allegation that a reasonable consumer might be deceived by the Lay’s labeling.