Conference to Examine Marketing Obesity Prevention

DTC Perspectives Inc. has announced the 2010 Marketing Disease Prevention in America (MDPA) Conference, which will discuss how health care marketing can effectively address obesity prevention. Slated for October 19-21 in Atlanta, Georgia, the conference is designed for advertisers, health and wellness marketers, media representatives, pharmaceutical marketers, public health advocates, and those in the food, beverage and weight loss industries.

MDPA will provide participants with information on the increasing prevalence of obesity; the latest legislative, regulatory and voluntary efforts to limit food and beverage marketing; consumer behaviors and attitudes toward healthy living; the role of retailers and manufacturers in preventing obesity; and the impact of new technologies on public health. Speakers will include David Kessler, former commissioner of the Food and Drug Administration, as well as representatives from the American Beverage Association, Centers for Disease Control and Prevention, National Action Against Obesity, and Trust for America’s Health.