Kashi Settles GMO False Ad Class Action for Nearly $4 Million

Kashi Co., a unit of Kellogg Co., has agreed to pay up to $3.99 million in
a class action alleging that the company advertised its products as “All
Natural” despite containing genetically modified organisms (GMOs).
Eggnatz v. The Kellogg Co., No. 12-21678 (S.D. Fla., motion for preliminary
approval filed June 5, 2015). The proposed settlement agreement
provides class members who can prove they purchased the products a full
refund and those without proof $0.55 per package, totaling a minimum
of $2 million and maximum of $3.99 million in claims. Kashi will also
remove the “All Natural” label from products containing the contested
ingredients and provide class members with compliance information on
the Non-GMO Project Verified seals displayed on some of its products.
The settlement agreement applies to the national class but excludes
California residents due to a settlement in a case involving similar claims.

Issue 568