NAD Refers Milk Claims to FTC

The National Advertising Division (NAD) has referred The a2 Milk Company’s claims that its products are “easier on digestion” to the U.S. Federal Trade Commission (FTC). The National Milk Producers Federation challenged the milk marketing, asserting “errors in study design, methodology, and population selection” as well as arguing that the results of the company’s study are “clinically insignificant.” The a2 Milk Company responded that the organization “selectively presents incomplete and outdated research and observations made without the benefit of recent research” but declined to participate further in the system of self-regulation.