Advocacy Groups Challenge Smithfield Foods Sustainability Marketing

A coalition of advocacy groups has filed a complaint with the Federal Trade Commission (FTC) asserting that Smithfield Foods misleadingly markets its pork products as “produced in an environmentally responsible and sustainable way” despite the company’s production methods allegedly falling “far below the level of environmental sustainability that a reasonable consumer would expect based on the company’s representations.” The complaint further argues that “Smithfield touts its use of anaerobic digesters to produce methane from its pollution-laden waste as a sustainable innovation and solution to Smithfield’s climate damaging production practices—a falsehood that capitalizes on an issue of growing importance to consumers.” The petitioners include Food & Water Watch, Socially Responsible Agriculture Project and organizations from Iowa, Missouri and Pennsylvania.