Clif Bar & Co. to Pay $10.5 Million to Settle Sugar Class Action

Clif Bar & Co. has submitted a settlement agreement to a California federal court seeking approval to settle a class action alleging that Clif Bars are misleadingly marketed as healthy despite containing levels of sugar beyond what consumers would expect healthy foods to contain. Milan v. Clif Bar & Co., No. 18-2354 (N.D. Cal., filed June 23, 2022). In addition to establishing a $10.5-million fund, Clif will “make significant changes to the labeling and packaging of its original Clif Bars and Kid ZBars,” according to the agreement. The changes include refraining from use of “nutrition,” “nutritious” and “nourishing kids in motion” on Clif Bar packaging “so long as 10% or more of [a bar’s] calories come from added sugars.” The class includes customers who purchased Clif Bars between April 19, 2014, and June 23, 2022, and claimants will be divided into quintiles with varying levels of awards depending on degrees of use of the product if the court approves the settlement agreement.