The Federal Aviation Authority (FAA) has reportedly nixed a brewery’s plan to
use an unmanned aerial system (UAS) to deliver six-packs of its winter lager
to ice-fishing shacks in Stevens Point, Wisconsin. According to media sources,
Lakemaid Beer posted an online video advertising its drone delivery service,
prompting FAA to notify the company that the scheme allegedly violates
as many as five different regulations, “ranging from the operator’s rating
to the use of airspace.” The agency apparently intends to issue regulations
concerning the commercial use of drones in 2015, as larger companies like
Amazon investigate the feasibility of UAS local delivery services.

Although Lakemaid has started a petition on WhiteHouse.gov asking FAA
to issue an airworthiness certificate for its beer drones, the agency has since
reiterated its decision to ground the program. “The FAA’s prime directive is
safety,” an FAA spokesperson told The Hill. “While we are evaluating many
potential uses of UAS as we move toward their safe integration into the
nation’s airspace, commercial operation of such aircraft is not yet allowed.
When we find out about an apparent commercial UAS operation, we have
several different enforcement tools available, including a warning phone call,
a warning letter and an order to cease operations.” See NPR, January 30, 2014;
The Hill, February 5, 2014.

 

 

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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