Anchor Brewing Co. has filed an opposition against D.G. Yuengling & Son Inc.’s application to register “James River Steam Brewery” as a trademark, arguing that the proposed mark will confuse consumers familiar with its product Anchor Steam. Anchor Brewing Co. v. D.G. Yuengling & Son Inc., No. 91247967 (U.S.P.T.O., opposition filed May 3, 2019). Anchor asserts that it owns the rights to use “Steam Beer,” which describes “an indigenous style of beer known as California common beer.” The use of “James River Steam Brewery,” Anchor argues, “is likely to create the false impression that Applicant’s goods are provided by, related to, endorsed by, or associated with Opposer.”

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