Two health experts who recently appeared on Australia’s ABC Lateline have
reportedly called for additional government regulation to help combat rising
obesity levels. University of Melbourne Professor Rob Moodie, who previously
chaired Australia’s Preventative Health Taskforce, reportedly suggested that
because voluntary programs have failed to curb obesity and diabetes rates,
the government should step in with mandatory policies designed to tackle
“the junk food industry the same way it confronted the tobacco industry.”

“What they’ve failed to do is bring in the policies to reduce the obesigenic food environment,” Deakin University Professor Boyd Swinburn told Lateline’s Margot O’Neill. “Restrict marketing of junk foods to children, take fiscal policies, taxes, subsidies to make healthy foods cheaper and so on. That’s where the failure is: not addressing the unhealthy food environment.”

But a representative from the Australian Food and Grocery Council countered
that childhood obesity rates have already stopped increasing thanks, in part,
to the voluntary efforts being criticized by Moodie and Swinburn. “If you look
overseas to where more direct intervention in the market has happened in
advertising, it hasn’t worked,” said a council spokesperson. “And therefore we
should be looking at the evidence and getting back to the facts, not opting
for overly simplistic approaches.” See Lateline, October 29, 2012.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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