Three consumers have filed a putative class action against alternative-meat manufacturer Beyond Meat, Inc., alleging the company misled consumers as to the amount of protein in its products. Garcia v. Beyond Meat, Inc., No. 22-297 (S.D. Iowa, filed on September 9, 2022).

The plaintiffs—who live in Colorado, Iowa and Florida—allege they relied on representations regarding the percent daily value of protein in the products, as well as labeling stating the amount of protein contained in the products. They assert that Beyond Meat products’ stated protein amount and percent daily value claims are false and misleading, and that they chose to pay a premium price for the product based on the company’s representations.

“Simply put, Defendant’s protein amount and/or protein DV% for the Products are a farce,” the plaintiffs assert in the complaint. “Defendant knowingly prepared the material on their website and product labels to misrepresent the true protein amount and/or protein DV% for the Products.”

For alleged violations of state consumer fraud acts and the Magnuson-Moss Warranty Act, breach of express and implied warranty and unjust enrichment, the plaintiffs are seeking class certification, declaratory judgment, damages, prejudgment interest, restitution, injunctive relief, attorneys’ fees and expenses.

The suit follows two other suits filed in May and June, which make similar claims.

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