Boston Beer Co. Seeks to Trademark “Brexit”

One day after U.K. citizens voted to leave the European Union, Samuel
Adams® brewer Boston Beer Co. filed an application with the U.S. Patent
and Trademark Office to register “Brexit” for use on hard cider products.
U.S. Trademark Application Serial No. 87083390 (filed June 24, 2016).
Two other applications for Brexit marks were filed the same day in
the categories of dietary supplements and clothing. A Boston Beer Co.
spokesperson reportedly declined to detail the company’s plans for its
Brexit mark. See The Wall Street Journal, June 29, 2016.

Issue 610