One day after U.K. citizens voted to leave the European Union, Samuel
Adams® brewer Boston Beer Co. filed an application with the U.S. Patent
and Trademark Office to register “Brexit” for use on hard cider products.
U.S. Trademark Application Serial No. 87083390 (filed June 24, 2016).
Two other applications for Brexit marks were filed the same day in
the categories of dietary supplements and clothing. A Boston Beer Co.
spokesperson reportedly declined to detail the company’s plans for its
Brexit mark. See The Wall Street Journal, June 29, 2016.


Issue 610

About The Author


For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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