Category Archives Issue 320

The Federal Trade Commission (FTC) plans to conduct a study of food marketing to children and adolescents for a follow-up report to its 2008 study titled “Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation.” FTC seeks public comments by November 23, 2009, on proposed information requests to approximately 45 major food and beverage companies and quick-service restaurants about their marketing activities, expenditures and nutritional information concerning food and beverage products marketed to children and adolescents. FTC plans to evaluate possible changes in the nutritional content and variety of youth-marketed foods, and “proposes to seek scientific and market research exploring psychological and other factors that may contribute to food advertising appeal among youth.” See Federal Register, September 21, 2009.

The Food and Drug Administration (FDA) has announced a public hearing for November 12-13, 2009, to discuss issues related to ways the internet and social media tools are used to promote FDA-regulated medical products, including prescription drugs for humans and animals. Comments from “consumers, patients, caregivers, health care professionals, patient groups, internet vendors, advertising agencies, and the regulated industry” are requested by October 9, 2009. FDA is “particularly interested in hearing views from the public as to how expanding Web 2.0 technologies may be used to promote medical products to both health care professionals and consumers in a truthful, non-misleading, and balanced manner.” Emerging internet technologies such as blogs, microblogs, podcasts, social networks and online communities, video sharing, widgets, and wikis have prompted questions from regulated companies and other interested parties regarding advertising and labeling provisions, regulations and promotion policies. See Federal Register, September 21, 2009.

U.S. Representative Louise Slaughter (D-New York) has asked the Government Accountability Office (GAO) to review federal efforts to collect data on antibiotic use in animals. In a letter to Acting Comptroller General Gene Dodaro, Slaughter asked for the study because a 2005 GAO report found that the Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Agriculture (USDA) were not collecting data “on the types and amounts of antibiotics used in different species of food animals or whether the antibiotics were used to promote growth, prevent disease, or treat disease.” Slaughter, who chairs the House Committee on Rules, also introduced a bill earlier this year to restrict the non-therapeutic use of antibiotics in animals raised for meat, citing claims that animal antibiotic use has made some antibiotics less effective in treating human health problems. Her letter requests that GAO find out…

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