The U.K. Advertising Standards Authority (ASA) has upheld a complaint against Internet advertisements for Drink Doctor Ltd.’s alcohol delivery service, ruling that two banners on the company’s Facebook page “drew a link between provision of alcohol and the provision of medical assistance.” In its ruling, the agency contends that even though consumers were unlikely to confuse Drink Doctor with genuine medical assistance, the use of medical imagery “presented alcohol as a product to be used in the same manner” as medicine. ASA also takes issue with the “boozebulance” vehicle and emergency phone number featured in the ads, as these reportedly implied that alcohol beverages were “necessary and indispensable.” “We also considered that the name ‘Drink Doctor’ in itself contained the same implication by conflating the role of a medical professional with the provision of alcohol,” concludes the ruling, which orders Drink Doctor to refrain from using medical imagery or terminology…
Category Archives Issue 579
The U.S. Department of Agriculture’s Office of the Under Secretary for Food Safety and the U.S. Food and Drug Administration have announced an October 19, 2015, public meeting in Washington, D.C., to discuss draft U.S. positions for review at the 47th Session of the Codex Committee on Food Hygiene (CCFH) slated for November 9-13 in Boston, Mass. Among other things, CCFH is responsible for prioritizing topics related to microbiological risk assessments and drafting basic hygiene provisions applicable to all food. Agenda items for October 19 include proposed draft guidelines for controlling nontyphoidal Salmonella in beef and pork meat and a discussion paper about revising the Code of Hygienic Practice for Fresh Fruits and Vegetables. See Federal Register, August 25, 2015. Issue 579
12
