The U.K. Advertising Standards Authority (ASA) has upheld a challenge to a bus poster sponsored by Viva, a vegan-advocacy group, that claimed the hormones in cow's milk have been "linked to cancer." Viva asserted that consumers interpret the words “linked to” as a phrase “commonly used to express an association between two factors when there was a potential or likely relationship but not an absolute causative relationship." The group submitted several research papers in support of the ad claim, but ASA was unconvinced by each study, citing unrelated or overly broad subject matters as well as the inclusion of self-reported data. ASA concluded that "the claim 'milk contains 35 hormones, including oestrogen … some of these are linked to cancer', as it would be understood by consumers to mean that due to the presence of hormones, drinking cow’s milk could increase a person’s risk of developing cancer, had not been substantiated and…
Category Archives Issue 676
The U.S. Food and Drug Administration (FDA) has confirmed its 2015 decision removing partially hydrogenated oils (PHOs) from generally recognized as safe status by denying a food additive petition seeking approval for the use of PHOs in some foods. The agency also extended the June 2018 compliance date for removing PHOs from food, citing trade associations that "informed us that, due to shelf lives ranging from 3 to 24 months, a variety of products containing non-petitioned uses of PHOs will be in distribution on, and for some time after, the compliance date in the final order," according to the Federal Register announcement. For products manufactured before June 18, 2018, the enforcement date will be January 1, 2020. FDA has also extended the compliance date for the uses of PHOs in the food additive petition, including (i) use as a solvent or carrier for flavoring or coloring agents; (ii) use as a processing aid;…
The Missouri legislature has passed an agriculture bill that would prohibit companies from labeling lab-grown and plant-based products as "meat." The bill bans "misleading or deceptive practices" in the sale of meat, including "misrepresenting a product as meat that is not derived from harvested production livestock or poultry." Missouri Governor Eric Greitens must sign the bill by July 15, 2018. Similar measures have been debated at the federal level, and the U.S. Cattlemen's Association filed a petition in February 2018 urging the U.S. Department of Agriculture to establish beef labeling that would limit the use of "beef" and "meat" on products not derived from animals.
The Organic Trade Association (OTA) has announced a program that "provides organic businesses with a risk-based approach for developing and implementing a written strategic plan to assure the authenticity of organic products." Each of the pilot program's participants "will concentrate on one product or ingredient" or "a specific location" then seek feedback from other stakeholders in the supply chain, according to OTA's press release. The plan will focus on (i) "identifying and assessing specific weaknesses or vulnerabilities in their business that pose the most risk of fraud"; (ii) "identifying and taking measures to reduce those vulnerabilities to deter fraud"; (iii) "establishing a monitoring program to ensure the fraud prevention measures are in place"; and (iv) "developing a complaint system to be used when fraud is suspected or detected."
The U.S. House of Representatives has voted against the 2018 Farm Bill in a 213-198 vote. Dissenting voters apparently cited a number of issues, with some rejecting the bill's changes to the Supplemental Nutrition Assistance Program and others protesting the legislature's failure to enact unrelated immigration measures. Majority Whip Steve Scalise (R- La.) reportedly indicated that the House will vote on the bill again in late June 2018. Before the vote, Rep. Thomas Massie (R-Ky.) introduced an amendment to the bill that would have prevented federal agencies from regulating the interstate traffic of unpasteurized milk sold for human consumption. The bill was rejected 331-79.
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