The U.K. Advertising Standards Authority (ASA) has upheld a complaint claiming that alcohol ads were shown during YouTube videos intended for children. According to the agency, a series of children’s nursery rhyme videos featured advertisements for liquors sold by Wm Morrison Supermarkets PLC (Morrisons) even though both the company and YouTube took action “to prevent alcohol content from being served during content that was family-friendly.” Despite these precautions and YouTube’s warning that users should not access accounts “that declared they were over 18 years of age if they were watching YouTube with a minor,” ASA ruled that the ads in question violated CAP Code rules governing social responsibility, children and alcohol. “The ASA noted that both Morrisons and YouTube had processes in place that were intended to ensure that ads for alcohol were not directed at those under 18 years of age,” it explained. “However, we considered that the YouTube video…
Category Archives Europe
The U.K. Advertising Standards Authority (ASA) has reportedly dismissed a complaint about a controversial National Health Service advertisement showing a tumor growing in the bottom of a beer glass with the tag line “the more often you drink, the more you increase your risk of developing cancer.” Promoted by the alcohol awareness charity Balance and shown in a section of England reported to have the country’s highest rates of alcohol related health problems, the advertisement depicts a man preparing a meal and pouring a beer into a glass. As the man drinks the beer, a tumor appears to slowly grow at the bottom of the glass and slide toward his mouth. A voice-over then states, “The World Health Organization classifies alcohol as a group one carcinogen … The more you drink and the more often you drink, the more you increase your risk of developing cancer.” Calling the ad “misleading and irresponsible,…
The European Food Safety Authority (EFSA) has launched a public consultation on its draft scientific opinion determining “the essential composition of infant and infant follow-on formulae.” Drawing on new evidence as well as dietary intake guidelines for infants and young children, the draft opinion addresses requirements for protein, fat, carbohydrates, micronutrients, and other ingredients found in formula. It also notes that nutrients should be added to formula only “in amounts that serve a nutritional or other benefit.” Among other things, the agency concluded that (i) “cow’s milk, goat’s milk and isolated soy protein are safe and suitable sources of protein for use in infant and infant follow-on formula based on intact protein”; (ii) “formulae containing protein hydrolysates are insufficiently characterized by the declared protein content even if they fulfill regulatory criteria concerning amino acid patterns and contents”; (iii) “infant and follow-on formula should provide indispensable and conditionally indispensable amino acids…
The European Food Safety Authority (EFSA) has extended “the timeline to complete its full risk assessment of bisphenol A (BPA) to the end of 2014.” After receiving nearly 250 comments in response to the second part of its draft risk assessment, EFSA has emphasized the need for “a full understanding of these comments before finalizing its risk assessment of BPA.” Additional details about the draft risk assessment and an April 23, 2014, stakeholder meeting appear in Issues 511 and 515 of this Update. Issue 520
After review by member states and unanimous agreement by the Member State Committee, the European Chemicals Agency (ECHA) has published a group of evaluation decisions on 14 substances considered to pose potential risks, creating obligations for companies in the European Union to conduct tests and provide further data about their use. The decisions are the culmination of the European Parliament Council’s substance evaluation process under Regulation No. 1907/2006 on the Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH). In addition to bisphenol A, ECHA has made final decisions on the following substances: isoheptane; imidazole; a mixture of cistetrahydro-2-isobutyl- 4-methylpyran-4-ol; transtetrahydro-2-isobutyl-4-methylpyran-4-ol; oligomerisation and alkylation reaction products of 2 phenylpropene and phenol; N,N’-bis(1,4-dimethylpentyl)-p-phenylenediamine; carbon tetrachloride; 1,3-diphenylguanidine; hexyl salicylate; 2,2’-iminodiethanol; 2-ethylhexanoic acid; decahydronaphthalene; alkanes, C14-17, chloro (MCCP, Medium chained chlorinated paraffins); and 2-(4-tertbutylbenzyl) propionaldehyde. Issue 519
The European Food Safety Authority (EFSA) will host a workshop on April 28, 2014, in Brussels, to discuss the agency’s work related to the re-evaluation of food additives, as required by Commission Regulation No. 257/2010 of the European Parliament and the Council on Food Additives. With an aim to “engage with interested business operators, scientific experts, the European Commission representatives, EFSA scientific staff and other interested parties,” the workshop will include sessions that address (i) “why, how and when scientific uses, use level data and other information should be made available to EFSA”; and (ii) “the extent to which the engagement of stakeholders during the re evaluation process would be of mutual benefit for EFSA and stakeholders themselves.” Participants may register until April 10, 2014. Issue 519
A French Senate committee has issued a report, “Taxation and Public Health: Evaluation of Behavioral Taxation,” urging lawmakers to implement a “behavioral tax” to counteract poor dietary habits and help cover health care expenditures associated with consumption of “unhealthy” foods. While emphasizing the need for a sugar-sweetened beverage tax, the report also advocates harmonizing tax rates on vegetable oils, aligning cigarette and other tobacco product taxes, and repealing value-added tax breaks for certain foods and drinks linked to increased health care costs. See Tax-News.com, March 20, 2014. Issue 518
The European Food Safety Authority (EFSA) has issued a call for data from member states and other stakeholders on a third batch of food additives, including tertiary-butyl hydroquinone, agar, carrageenan, and xanthan gum, used in food and beverages. The action follows Commission Regulation No. 257/2010 of the European Parliament and the Council on Food Additives, requiring re-evaluation of substances permitted in the EU before January 2009. Specifically, the agency seeks (i) “figures from industry on the amounts of these additives they report using in their products”; and (ii) “data derived from analyses indicating actual levels of these additives found in foods and drinks from national food authorities, research institutions, academia, food industry and other stakeholders.” EFSA will accept data submissions until July 31, 2014, and will reportedly publish further calls for similar data later this year. Issue 517
The European Food Safety Authority (EFSA) has asked member states “to monitor the presence of brominated flame retardants (BFRs) in food over the next two years.” In light of six scientific opinions published by the Scientific Panel on Contaminants in the Food Chain between September 2010 and September 2012, EFSA has requested additional information on the following BFR classes and their presence in human food: (i) polybrominated diphenyl ethers; (ii) hexabromocyclododecanes; (iii) tetrabromobisphenol A and its derivatives; (iv) brominated phenols and their derivatives; and (v) emerging and novel brominated flame retardants. In addition, the agency noted that “levels of [BFRs] in food of animal origin could be related to the presence of these substances in animal feed, therefore, based on the first results of the monitoring of food in 2014, a recommendation as regards the monitoring of animal feed could follow in 2015.” Issue 517
The European Parliament has reportedly rejected draft rules mandating the labeling of engineered nanomaterials used in food. According to a March 13, 2014, press release, MEPs voted to scrap the proposed measure over concerns that the European Commission’s definition of nanomaterial “would exempt nano-sized food additives already on the market.” In particular, MEPs noted that although the European Union currently defines engineered nanomaterials “as any intentionally produced material whose size is under 100 nanometres,” the commission’s draft rules stipulated that “a nanomaterial should consist of at least 50% of particles having a size between 1-100 nanometres,” an increase over the European Food Safety Authority’s recommended threshold of 10 percent. “The EP has repeatedly called for proper nano-labeling and it is highly surprising that the Commission even tried to weaken what has been decided by both Parliament and the Council,” MEP Carl Schlyter was quoted as saying. “Consumers have the right…
