CBC Radio Highlights Future of In Vitro Meat, Sustainable Agriculture

The CBC Radio program “Quirks and Quarks” recently featured the efforts of nonprofit research organization New Harvest to engineer meat cultures on a large scale for human consumption. Co-founded by doctoral student Jason Matheny of the Johns Hopkins Bloomberg School of Public Health, New Harvest harbors “the long-term goal of delivering economically competitive alternatives to conventional meat production” that are “safer, more nutritious, less polluting, and more humane.” CBC host Bob McDonald highlighted the research in his roundup of “Nine-and-Half Technologies That Could Change the World,” which also lauded developments in sustainable agriculture and clean water accessibility. See Cbc.ca, March 28, 2009.

Meanwhile, the People for the Ethical Treatment of Animals (PETA) is currently holding a $1 million contest for the first firm to produce in vitro chicken meat and sell it to the public by June 30, 2012. The winning contestant must submit an entry with “a taste and texture indistinguishable from real chicken flesh”; and “manufacture the approved product in large enough quantities to be sold commercially, and
successfully sell it at a competitive price in at least 10 states.”