The Gluten Intolerance Group of North America (GIG), a
nonprofit consumer-advocacy and food-safety certification group,
has filed a lawsuit against celebrity chef Jamie Oliver alleging that
his website displays a designation on gluten-free recipes that
infringes the group’s trademarks. Gluten Intolerance Grp. of N.
Am. V. Jamie Oliver Enters., No. 17-1028 (W.D. Wash., filed July
7, 2017). GIG alleges that Oliver’s website displays the letters “GF”
inside a circle near gluten-free recipes, a mark which is identical
or substantially similar to one of GIG’s registered word and design
marks. Claiming trademark infringement, counterfeit of a
registered mark, unfair competition and false designation of
origin under the Lanham Act, the plaintiffs seek injunctive relief,
recall of all materials using the contested mark, a public
disclaimer of connection with GIG, corrective advertising,
damages and a designation of the lawsuit as an exceptional case
entitling GIG to an award of attorney’s fees.


Issue 640

About The Author


For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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