Cornucopia Institute Claims Target Corp. Failing to Comply with NOP Standards

An organization that seeks to advance the interests of organic and family farmers has filed a complaint with the U.S. Department of Agriculture’s National Organic Program (NOP) and state officials in Wisconsin and Minnesota, asking for an investigation of Target Corp. for alleged violations of federal organic regulations. The Cornucopia Institute contends that Target advertised Silk® soymilk “with the term ‘organic’ pictured on the carton’s label, when in fact the product’s manufacturer, Dean Foods’ WhiteWave division, has been sourcing this product line with conventional soybeans.”

According to an institute press release, “Dean Foods, had quietly shifted their products away from organics,” before the Target ads appeared in newspapers throughout the Midwest. Cornucopia’s senior farm policy analyst was quoted as saying, “Major food processors have recognized the meteoric rise of the organic industry, and profit potential, and want to create what is in essence ‘organic light,’ taking advantage of the market cachet but not being willing to do the heavy lifting required to earn the valuable USDA organic seal.” See Cornucopia Institute Press Release, October 20, 2009.