“Nearly all of the meal possibilities offered to kids at America’s top chain
restaurants are of poor nutritional quality,” according to a new report from the Center for Science in the Public Interest (CSPI).

“One out of every three American children is overweight or obese, but it’s as if
the chain restaurant industry didn’t get the memo,” said CSPI Nutrition Policy
Director Margo Wootan. “Most chains seem stuck in a time warp, serving up
the same old meals based on chicken nuggets, burgers, macaroni and cheese,
fries, and soda.”

The report, “Kids’ Meals: Obesity on the Menu,” claims that 97 percent of the
nearly 3,500 meal possibilities analyzed failed to meet CSPI nutritional criteria
for 4- to 8-year-olds, while 91 percent failed to meet National Restaurant
Association (NRA) guidelines for its Kids LiveWell program. CSPI recommends
that kids’ meals “must not exceed 430 calories, more than 35 percent of
calories from fat, or more than 10 percent of calories from saturated plus trans
fat.” Kids LiveWell guidelines are similar, with an allowance of 600 calories
per meal; both CSPI and NRA recommend no more than 770 mg of sodium
per meal. Of the kids’ meals analyzed, 86 percent apparently contained more
than 430 calories, 50 percent contained more than 600 calories, and about 66
percent exceeded the two groups’ sodium standard.

CSPI advocates that restaurants (i) “participate in NRA’s Kids LiveWell program and reformulate meals so that “all meet calorie, sodium, fats, and other nutrition standards”; (ii) “offer more fruit and vegetable options and make those options the default side dishes with every children’s meal”; (iii) “remove soft drinks and other sugary drinks from children’s menus”; (iv) “offer more whole grains as a part of children’s meals”; (v) “provide calorie information for all menu items on menus or menu boards”; and (vi) “market only healthy options to children through all marketing approaches used by the restaurant, including through mass media, websites, in-store promotions and toy giveaways, school-related activities, and other venues.”

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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