A federal court in California has granted beverage manufacturer Santa
Cruz’s motion to dismiss a putative class action alleging that the “evaporated
cane juice” (ECJ) listed on its beverage labels is merely sugar, thus violating
the Food and Drug Administration’s (FDA’s) required use of an ingredient’s
“common or usual name.” Swearingen et al. v. Santa Cruz Natural Inc., No.
13-4291 (N.D. Cal., order entered April 2, 2014).

Finding that FDA had primary jurisdiction over the matter, the court cited
a March 5, 2014, notice that the agency has reopened the comment period
on its draft industry guidance pertaining to the use of the term ECJ on
food labels. Details about FDA’s action appear in Issue 516 of this Update.
According to the court, this notice clearly indicates that FDA is currently
engaged in “active rulemaking on the issue” and intends to resolve the matter.
Citing FDA’s superior resources to determine whether ECJ is sugar and the
likelihood that the pending FDA decision would affect the outcome of the case, the court dismissed the lawsuit without prejudice. The decision joins a
spate of other cases on the subject of ECJ and food labels, some of which have
had different outcomes.

 

Issue 520

About The Author

For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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