The Journal of Nutrition Education and Behavior has published a study in which youth aged 12-25 suggested strategies to reduce youth energy-drink consumption. Jacinta Francis, et al., “Informing Intervention Strategies to Reduce Energy Drink Consumption in Young People: Findings From Qualitative Research,” Journal of Nutrition Education and Behavior, October 2017. Researchers reportedly found that while the subjects were familiar with energy drinks, they did not agree as to whether the term included coffee, sports drinks, nutritional supplements and soft drinks. Some were apparently aware that the drinks contained caffeine and sugar, the study noted, but few were aware they contained other ingredients or could explain how the drinks allegedly work. The participants also said advertising, promotions and peer pressure influenced consumption. They suggested five strategies to reduce consumption: (i) restrictions on sales and availability; (ii) changes in packaging; (iii) price increases; (iv) reducing visibility in retail outlets; and (v) research and education.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.