False Ad Suits Filed in Israel Against Yogurt Makers

According to a news source, putative class actions have been filed against Strauss Group Ltd. and Tnuva Food Industries Ltd., alleging that their yogurt products, marketed as “yogurt with granola nuts” and “yogurt with granola fruit, “ respectively, mislead consumers because they contain so little nuts or fruit. Seeking NIS 72 million (US$17.8 million) from Strauss, which has a 42 percent market share, and NIS 142.5 million (US$35.3 million) from Tnuva, the petitioners reportedly claim that the products should be labeled as “flavored” with the ingredients. See Middle East North Africa Financial Network, August 12, 2012.