FDA Launches Food Traceability Challenge

The U.S. Food and Drug Administration (FDA) has “launched a challenge to spur the development of affordable, tech-enabled traceability tools to help protect people and animals from contaminated foods by enabling the rapid identification of their sources and helping remove them from the marketplace as quickly as possible.” The agency has asked “food technology solution providers, public health advocates, entrepreneurs and innovators across the human and animal food supply chain to present food traceability solutions that utilize economic models that are affordable, with costs that are proportional to the benefits received and can scale to encourage widespread adoption.” FDA will accept submissions until July 30, 2021, and will select up to 12 winners for the challenge. Winners “will have the opportunity to present their work publicly in a webinar planned for September and their videos will be posted for public viewing.”