FDA Seeks Comments on Nutrition Facts Labeling Study

The Food and Drug Administration (FDA) has published a notice seeking public comment on a proposed experimental study that would examine consumer reaction to possible modifications in the nutrition facts labeling format. The study results will reportedly help the agency understand whether label modifications “could help consumers to make informed food choices.”

FDA intends to randomly select 3,600 people to review nutrition facts labels from a selection of different formats, foods and nutrition information, and then judge their reactions as to the foods’ “nutritional attributes and overall healthfulness” and whether the labels help “calculate calories and estimate serving sizes to meet objectives.” FDA invites comments on (i) whether the information collected “will have practical utility”; (ii) the “validity of the methodology and assumptions used”; (iii) “ways to enhance the quality, utility and clarity of the information to be collected”; and (iv) “ways to minimize the burden of the collection of information.” Written comments will be accepted until January 19, 2010. See Federal Register, November 18, 2009.