Florida Magistrate Recommends Against Awarding Fees to Chipotle

A Florida magistrate has recommended that a district court deny Chipotle Mexican Grill Inc.’s motion for $1.5 million in attorney’s fees and costs after the company was granted summary judgment against claims that its advertising misled consumers into believing its food products only contained ingredients free of genetically modified organisms (GMOs). Reilly v. Chipotle Mexican Grill, Inc., No. 15-23425 (S.D. Fla., report and recommendation filed January 26, 2018). Although Florida’s Deceptive and Unfair Trade Practices Act (FDUPTA) permits prevailing parties to recover costs and fees, the magistrate noted that the trial court has broad discretion to consider various factors, including: (i) the scope and history of the litigation; (ii) the ability of the non-prevailing party to satisfy an award; (iii) whether an award of fees would deter similar litigants; (iv) the merits of the respective positions; and (v) whether the claim was brought to resolve a significant legal issue. The magistrate noted that “most, if not all” of the factors weighed in the plaintiff’s favor, including a finding that although the plaintiff was ultimately wrong on the state of the law, her claims were brought in good faith. Moreover, the magistrate noted, “FDUPTA is designed to protect the consuming public, not to penalize them for attempting to enforce its provisions.”