FTC Closes Instant Coffee Pyramid Scheme

An Arizona federal court has granted the U.S. Federal Trade Commission’s (FTC’s) request to temporarily shut down “Success By Health,” an alleged pyramid scheme premised on the sale of instant coffee. The coffee, “MycoCafe,” is touted as containing health benefits from mushrooms. “However, the FTC alleges that selling the product to coffee drinkers took a back seat to recruiting more affiliates,” according to an agency press release. “The complaint alleges that when affiliates did try to sell the product to other consumers, they found themselves in competition with the company itself. Success By Health sells its products directly to the public for the same ‘wholesale’ price paid by affiliates, severely limiting affiliates’ ability to follow the defendants’ instructions to apply a 50 percent ‘markup’ before selling to the public.”