Hampton Creek Can Keep “Just Mayo” Name, FDA Announces

The U.S. Food and Drug Administration (FDA) has reportedly reached a
deal with Hampton Creek, maker of eggless spread Just Mayo®, allowing
the company to keep the name of its product but requiring changes to its
packaging. Just Mayo® labels will now feature larger words touting its
features, including “egg-free” and “spread and dressing,” and a definition
of “just” as “guided by reason, justice, and fairness.”

The product has been the target of litigation in recent years, including
a lawsuit by competitor Unilever and a putative class action, because of
the alleged misrepresentation of the product as mayonnaise despite its
noncompliance with FDA’s standard of identity for mayo, which requires the inclusion of eggs. Hampton Creek was also allegedly the target of a
smear campaign by the American Egg Board. Additional details appear in
Issue 578 of this Update.

Issue 588