Swiss researchers have reportedly found that cheese exposed to hip-hop music during production had enhanced flavors compared to cheese exposed to opera, rock, techno or ambient music. The researchers apparently used mini-transmitters to “conduct the energy of the music” into nine 22-pound wheels of Emmental cheese. The wheels were separated and exposed to music by hip-hop collective A Tribe Called Quest, rock group Led Zeppelin, Mozart’s “Magic Flute,” techno artist Vril and “dark ambient” artist Yello along with soundwaves at high, medium and low frequencies. The hip-hop sample “was the strongest of these in terms of smell and taste,” the researchers reported. The taste tests were reportedly conducted twice and yielded approximately the same results. “The differences were very clear, in term of texture, taste, the appearance, there was really something very different,” one taste-test judge told Reuters.

About The Author


For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.