Hip-Hop-Listening Cheese Tastes Better, Swiss Researchers Report

Swiss researchers have reportedly found that cheese exposed to hip-hop music during production had enhanced flavors compared to cheese exposed to opera, rock, techno or ambient music. The researchers apparently used mini-transmitters to “conduct the energy of the music” into nine 22-pound wheels of Emmental cheese. The wheels were separated and exposed to music by hip-hop collective A Tribe Called Quest, rock group Led Zeppelin, Mozart’s “Magic Flute,” techno artist Vril and “dark ambient” artist Yello along with soundwaves at high, medium and low frequencies. The hip-hop sample “was the strongest of these in terms of smell and taste,” the researchers reported. The taste tests were reportedly conducted twice and yielded approximately the same results. “The differences were very clear, in term of texture, taste, the appearance, there was really something very different,” one taste-test judge told Reuters.