Hydrox Maker Files FTC Complaint on Alleged Mondelez Tactics

Leaf Brands, which manufactures and sells Hydrox cookies, has reportedly filed a complaint with the Federal Trade Commission (FTC) alleging anti-competitive practices by Mondelez, which produces Oreos. In a social media post, Leaf Brands alleges that Mondelez has been “undertaking a national program to damage our brand and stop us from competing,” including “trying to make it hard to find our cookies in stores nationally, in hopes of lowering sales volume and having us discontinued.” Leaf Brands alleges that when Mondelez employees stock grocery stores shelves, they move Hydrox cookies to less noticeable areas on the shelf. “We hope the Federal Trade Commission will start the investigation very soon,” the post states. “We understand there is already case law on this issue and we hope to utilize it in our case against Mondelez.”