Jägermeister Logo Permissible Despite Religious Symbol, Swiss Court Rules

The Swiss Federal Administrative Court has reportedly ruled that Jägermeister can use its logo, “a stag with a shining white cross between its antlers,” on a variety of products in Switzerland because it is not offensive to religion. The Swiss Federal Institute of Intellectual Property had argued for a restriction on the use of the logo, asserting that the “image was offensive to the religious leanings of some consumers,” according to Swiss Info. The court reportedly disagreed, finding that consumers associate the logo with Jägermeister rather than the story of St. Hubert that inspired the logo.