The Louisiana Senate Commerce Committee has reportedly rejected a bill (S.B. 128) that would have prohibited the sale of certain high caffeine beverages to youth younger than age 16.

Introduced by State Senator Robert Adley (R-Benton), the bill defined an energy drink as “any drink, except coffee, that contains at least five milligrams of caffeine per fluid ounce.” Affected drinks purportedly included Red Bull, Rockstar and Full Throttle.

According to a news source, committee members were concerned the legislation would start a trend of creating restrictions on specific products and place a regulatory burden on retailers. “If we outlaw these drinks, we’re going to be up here for 10 years outlawing Twinkies, Milky Ways, whatever,” said State Senator Danny Martiny (R-Kenner). See The Times-Picayune, April 22, 2010.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.

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