Missouri Legislature Passes Bill Banning “Clean Meat” Labels

The Missouri legislature has passed an agriculture bill that would prohibit companies from labeling lab-grown and plant-based products as “meat.” The bill bans “misleading or deceptive practices” in the sale of meat, including “misrepresenting a product as meat that is not derived from harvested production livestock or poultry.” Missouri Governor Eric Greitens must sign the bill by July 15, 2018. Similar measures have been debated at the federal level, and the U.S. Cattlemen’s Association filed a petition in February 2018 urging the U.S. Department of Agriculture to establish beef labeling that would limit the use of “beef” and “meat” on products not derived from animals.