The National Advertising Division (NAD) has referred The a2 Milk Company’s claims that its products are “easier on digestion” to the U.S. Federal Trade Commission (FTC). The National Milk Producers Federation challenged the milk marketing, asserting “errors in study design, methodology, and population selection” as well as arguing that the results of the company’s study are “clinically insignificant.” The a2 Milk Company responded that the organization “selectively presents incomplete and outdated research and observations made without the benefit of recent research” but declined to participate further in the system of self-regulation.

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For decades, manufacturers, distributors and retailers at every link in the food chain have come to Shook, Hardy & Bacon to partner with a legal team that understands the issues they face in today's evolving food production industry. Shook attorneys work with some of the world's largest food, beverage and agribusiness companies to establish preventative measures, conduct internal audits, develop public relations strategies, and advance tort reform initiatives.