Nestle Presentation to Target Role of SSBs in Escalating Obesity Rates

New York University Nutrition Professor Marion Nestle will join other speakers at Cornell University’s “Festschrift in Honor of Per Pinstrup-Andersen: New Directions in the Fight Against Hunger and Malnutrition,” slated for December 13-14, 2013, in Ithaca, New York. She and Cornell’s Malden Nesheim will present their paper, “The Internationalization of the Obesity Epidemic: The Case of Sugar Sweetened Sodas.” Contending that obesity rates have increased in tandem with the consumption of sugar-sweetened beverages (SSBs) and that “many researchers are confident that the evidence justifies public health efforts to reduce children’s soda intake,” the co-authors report that efforts are underway globally to curtail SSB consumption despite pushback and purportedly aggressive foreign-marketing campaigns by U.S. SSB companies. Those efforts include taxes on SSBs, restrictions on marketing them in schools, advocacy, and education.